PEACH AVENUE PRIVACY POLICY

Last updated: January 4, 2025

Welcome to Peach Avenue ("we," "us," "our"). We value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, www.thepeachavenue.com ("Site"), and related services (collectively, the "Services"). By using our Site, you agree to the terms of this Privacy Policy.

If you have any questions about this Policy or how we handle your data, feel free to reach out at info@thepeachavenue.com.

1. What Information We Collect

We collect personal information to provide a better shopping experience and improve our services. The information we collect includes:

1.1 Personal Information

  • Name
  • Email address
  • Phone number
  • Shipping and billing addresses
  • Payment details (processed securely via third-party services)
  • Account login details (if you create an account)

1.2 Device Information & Usage Data

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on the Site
  • Referral URLs
  • Interaction data (e.g., clicks, scrolls)

1.3 Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, personalize content, and analyze website traffic. You can manage your cookie preferences in your browser settings.

1.4 Social Media Data

If you interact with us through social media platforms (e.g., Instagram, Facebook), we may collect publicly available information from your profile, such as your username.

2. How We Use Your Information

We collect and use your information to:

  • Process and fulfill your orders
  • Communicate order updates and respond to inquiries
  • Send marketing emails and promotions (with your consent)
  • Improve our products, services, and website functionality
  • Prevent fraud and ensure security
  • Comply with legal obligations

Marketing Emails:
You can opt out of marketing emails at any time by clicking "Unsubscribe" at the bottom of any promotional email or by contacting us at info@thepeachavenue.com.

3. Sharing Your Information

We respect your privacy and will never sell your personal information. However, we may share your data with trusted third parties, including:

  • Service Providers: Payment processors (e.g., Shopify, PayPal), shipping carriers, customer service platforms, and marketing agencies.
  • Legal Obligations: To comply with legal requirements or respond to lawful requests from public authorities.
  • Business Transfers: In the event of a merger, sale, or asset transfer, your information may be transferred to the new entity.

4. Payments & Security

All payments on Peach Avenue are processed securely through Shopify Payments, PayPal, or other trusted third-party payment gateways. We do not store your credit/debit card information.

We implement industry-standard security measures to protect your personal data.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience. Cookies help us:

  • Remember your preferences (e.g., language, cart items)
  • Analyze website performance and usage
  • Deliver personalized ads based on your browsing behavior

You can manage your cookie preferences in your browser settings. Disabling cookies may affect your experience on our Site.

6. Advertising & Analytics

We use third-party services like Google Analytics and Facebook Pixel to understand how you interact with our Site and to serve relevant ads. These services may collect data such as your IP address, browser type, and browsing behavior.

To opt out of personalized advertising, you can adjust your settings on:

7. Your Rights & Choices

Under Australian Privacy Law, you have the right to:

  • Access: Request access to the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or outdated information.
  • Deletion: Request the deletion of your personal data (except where we are legally required to retain it).
  • Opt-Out: Unsubscribe from marketing communications and opt-out of data tracking for advertising purposes.

To exercise any of these rights, contact us at info@thepeachavenue.com.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy or as required by law. When no longer needed, your data is securely deleted or anonymized.

9. International Data Transfers

While Peach Avenue operates primarily in Australia, some of our trusted third-party service providers may process your data outside Australia (e.g., Shopify servers located in the US and Canada). We ensure that such data transfers comply with applicable privacy laws and that your information remains protected.

10. Protecting Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us at info@thepeachavenue.com, and we will promptly delete it.

11. Third-Party Links

Our Site may contain links to third-party websites (e.g., Instagram, Facebook, payment providers). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal data.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this Policy regularly.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us at:

Peach Avenue – Privacy Team
📧 Email: info@thepeachavenue.com

We’re here to help and ensure your data stays protected!